The Instagram social network is constantly adding new features and tools and updating existing ones, so it is important for every business owner or smm specialist to be able to use them to develop their profile.

Considering that today Meta is doing its best to persuade Instagram users towards using paid promotion methods – buying targeted advertising, the topic of free promotion is becoming especially relevant. We will talk about two key trends that should be implemented in the development strategy in 2024 in this article.

Focus on video content in Reels

Reels are short videos that quickly captured the instagram platform and not only became a new kind of entertainment or creativity, but also opened the door to advertising opportunities and increased attention to the brand.

Instagram reports that about 91% of users prefer video content, and reels is able to reach more than 750 million users — that is, almost half of all active instagram accounts. This video format of short clips is easy to consume and quickly attracts attention.

What strategies should I use for my Reels?

1. It is very important to touch the viewer in the first 3 seconds. The audience’s attention is short-lived. Therefore, you should immediately attract the attention of the audience with an interesting fact, a question, a short demonstration or a high-quality visual appearance.
2. Focus on high-quality visual and audio accompaniment. Videos are a visual medium. Use clear, well-lit videos and high-quality audio to create a professional and pleasant look.
3. Use trending patterns and sounds. This all helps your videos get into the recommended ones and your rills will be seen by even more people
4. Add a clear call to Action (CTA). Tell the audience what you want them to do next: visit your profile, click on the link, or participate in the comments. It’s corny, but effective, believe me.
5. Experiment with different formats. You can do rills with text overlay, just with music, filters or without, with transitions or static video. Experiment until you find what resonates with your audience the best.

Instagram reels is much more than just a trend. This is an opportunity to declare your brand, increase your audience, and share valuable information. So give this feature a chance and see how useful it can be to you and your profile.

Integrating memes into content

We especially lack positivity and communication these days. That is why memes in social networks, which are as good as possible (and therefore perform the function of communication) and may have a lower degree of negativity in case of unsuccessful use, solved the situation so that brands could share their humor and spread the positive.

And that’s not all the settings for using memes. With their help, brands can talk about political or any other sensitive topics. They can simultaneously advertise their products. They can anchor consumers’ attention to certain products, because memes encourage them to focus on the message rather than scroll further. But, of course, to increase your audience, because according to Instagram memes are distributed more than a million times a day!

Memes have already become a separate marketing strategy, which is carefully thought out and developed precisely because of their effectiveness. Of course, this requires thoughtful work, because the purpose of your business is not just to laugh at a joke and forget about it, is it?

Brief rules for using memes for your business:

1. Keep in focus the values that you broadcast (and therefore your audience) in order to strengthen your message and credibility. Your memes should not contradict or offend the values of the community that you are so carefully building.
2. One meme is one content. And content is the key word here, because often memes have no content at all, which makes your work empty and substandard.
3. Be sure that you are using an easily recognizable visual and the meme will be 100% understandable.

So, if you still don’t use memes to promote your business, rather change your strategy. It is difficult to find a more effective free way of promotion. Don’t be afraid to express yourself through memes, because memes are exactly what reminds people that your brand is not alien to human manifestations and emotions.

And, of course, remember that in this strategy you will also need time to hone your style. Tune in to the fact that it will take time, but the result is worth it! If you don’t understand how to use these strategies, visit our website and order promotion services for your Instagram.